The Washington Post notes: “For several years, the bank’s annual report has watched the aging of the baby boomer generation - wine’s main customer base - with dread. “This is the cohort that needs to be excited about wine in order for the industry to see anything close to the growth rates experienced in the 20-year period from 1994 through 2014,” the report states. Silicon Valley Bank’s annual report on the state of the US wine industry was released earlier this month and noted that the millennial cohort is the “largest growth opportunity” for winemakers, but has only just started to show interest in the category. Can hip hop help solve wine’s Millennial problem? We are truly excited to bring 19 Crimes Snoop Cali Red to Australia.”ġ9 Crimes was the first winery that used augmented reality to bring their labels to life and is the number one brand contributing to growth in the Australian wine category.ġ9 Crimes was also recently announced as No.4 in Drinks International’s ‘The World’s Most Admired Wineīrands 2020’ and, for the 5th consecutive year. “Australians love him, and they have been asking for this wine since it launched in the US back in July. “Snoop Dogg is a culture creator, innovator and a leader in pop culture,” he noted. “19 Crimes is one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world.”Īngus Lilley, Treasury Wine Estates Chief Marketing Officer says 19 Crimes, like Snoop Dogg, is defiant by nature, bold in character and always uncompromising. “I’m such a fan of this wine and I’m excited to bring ‘Snoop Cali Red’ to my Australian peeps next year and share the experience with my fans,” said Snoop Dogg. Treasury Wine Estates, the maker of 19 Crimes, said the collaboration will “cast a modern lens” on the brand, which is inspired by rule-breakers and real stories of redemption. Snoop Dogg joined forces with 19 Crimes to create the first Californian wine in its portfolio, a unique red blend with ripe, punchy fruit from the Petite Syrah, complemented by bright, slightly-candied, red fruit from the Zinfandel.

Did you know Snoop Dogg had put his name to a red wine? Well, it’s coming to Australia, hot on the heels of its hugely successful launch in the US, with 19 Crimes Snoop Cali Red due on shelf in mid 2021.

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